Caution - Falling Ice

Instead of simply warning you to stay away from the edge of the building, apparently 5 feet is about the best distance, this sign advises you to "watch". When I see that, to me, it implies that I should look up to see if ice is falling, upon which of course, I may get an icicle in the eye. The article is worth a look though because it talks about the general thinking around the topic.
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