Convenience?
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Now that same mind set is applied to pretty much everything across the board, especially here in the US. A friend of mine who shall remain nameless, for fear he might feel I am picking on him, grated cheese by hand for the FIRST TIME EVER at the ripe old age of 36. His response was that "why wouldn't you just buy pre-grated cheese?"
It set me thinking. I would never even have thought to buy pre-grated cheese, the price not withstanding at 3-4 times the price of a brick, it just seems alien; but like I mentioned earlier, it is everywhere, pre-sliced burger buns, gogurt, ready meals, although I have purchased those. I guess as we go through life, this trend will continue, but I will certainly try my best to remain as inconvenient as I can.
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